ABOUT ME

I’m a creative visionary who is part futurist, part fine artist and passionate about storytelling through design. I was born and raised in El Paso, then moved across Texas in 2006. I earned my BFA in Visual Communications from the University of Texas at Arlington. Shortly after graduation, I landed my “dream” job and quickly fell in love with illustration and packaging while working with iconic brands like Hasbro, Texas Instruments, and PepsiCo.

Over time, I stepped into creative leadership by streamlining inefficiencies, and creating seamless workflows. I am a natural leader and I specialize in building brands, mentoring design teams, and directing campaigns that connect emotionally and perform effectively.

Skillsets

  • Creative Direction + Art Direction + Brand Strategy + Digital Design + Print Design + Ux/Ui Design + Human-Centered Design + Design Thinking + Concept Development + Storytelling + Visual Communication + Creative Strategy + Brand Identity Development + Typography + Color Theory + Layout Design + Photography Direction + Video Direction + Motion Graphics + Content Strategy + Digital Marketing + Social Media Design + Email Marketing + Salesforce Integration + Design Systems + Style Guides + Brand Guidelines + Iconography + Illustration + Creative Copywriting + Presentation Design + Campaign Development + Integrated Marketing

  • Mentorship & Coaching +Team Leadership + Cross-Functional Collaboration + Project Management + Mentorship & Coaching + Stakeholder Management + Agile Workflows + Problem Solving + Strategic Thinking + Innovation Leadership + Creative Storytelling + Brand Elevation + Multi-Channel Campaigns + Copy & Design Alignment + Executive Presentations + Pitch Development + Creative Operations + Resource Planning + Quality Control + Design Review & Approval + Brand Consistency + Experience Design + Customer Journey Mapping + Visual Strategy + Marketing Collateral + Event Branding + Fundraising Campaigns + Creative Innovation + Design Leadership

  • Accessibility + User Experience Strategy + Website Design + Ux Writing + Sitecore Cms + Adobe Creative Suite + Figma + Sketch + Webflow + After Effects + Premiere Pro + Digital Transformation + Design Ops + Collaboration With Developers + Digital Content Creation + Performance Analytics + Data-Informed Design Decisions

  • Cross-Functional Collaboration + Stakeholder Management + Agile Workflows + Scrum + Azure Dev Ops + Jira + Asana + Confluence + Monday + Team Communication + Meeting Facilitation + Conflict Resolution + Negotiation + Active Listening + Problem Solving + Time Management + Prioritization + Risk Management + Resource Allocation + Milestone Tracking + Budget Management + Status Reporting + Workflow Optimization + Interdisciplinary Team Leadership + Client Engagement + Executive Communication