As Art Director, Illustrator, and Designer, I led the creative development of a national materials to raise awareness of heart attack and stroke warning signs—translating complex medical information into visuals that were clear, accessible, and emotionally resonant. My role included guiding designers and copywriters, ensuring scientific accuracy, and maintaining alignment with the American Heart Association’s 100-year legacy of trust and authority.

How do you distill critical medical content into engaging, easy-to-understand visuals—without losing accuracy or empathy? The challenge was to communicate lifesaving details to a broad, diverse audience while meeting strict health literacy and brand standards. Every piece had to educate, motivate, and build trust across digital, print, and community platforms.

I directed the creative process from concept through production, overseeing design, copy, and illustration to ensure accuracy and emotional clarity.

• Collaborated with science and health literacy experts to translate medical guidelines into approachable storytelling and visual systems.

• Designed and illustrated campaign graphics for national print and digital use, ensuring they reflected AHA’s century-long credibility.

• Mentored designers and copywriters, fostering collaboration and consistency across all materials.

• Oversaw content accuracy, pre-press, and digital adaptations for web, email, and community distribution.

These assets became a cornerstone of AHA’s national education efforts—helping millions recognize and respond to the warning signs of heart attack and stroke, as well as the importance of a heart-healthy lifestyle.

• Distributed across 150+ regional offices and 20,000+ school districts nationwide.

• Featured in classrooms, hospitals, and community centers as part of AHA’s health education network.

• Strengthened awareness of the F.A.S.T. stroke recognition acronym and heart attack warning signs.

• Reinforced AHA’s reputation as a trusted, science-based voice in public health communication during its 100th anniversary year.