As the Digital Design Lead, I guided the American Heart Association through a three-year digital migration from Oracle to Sitecore—modernizing a decade-old infrastructure into a unified, data-driven ecosystem. Partnering with leadership, developers, and XCentium, I led the creative and UX vision that shaped a more cohesive, accessible, and scalable digital experience for millions of users nationwide.

AHA’s legacy CMS limited efficiency, personalization, and consistency across hundreds of digital touchpoints. The organization needed a flexible, enterprise-level solution capable of delivering personalized, compliant content while maintaining accessibility and brand integrity at scale.

As the Digital Design Lead, I provided creative direction and mentorship for a cross-functional team of designers and developers—championing accessibility standards (WCAG/ADA) and human-centered design at every stage.

• Experience Framework: Established a unified UX and design system to align content, navigation, and visual language across platforms.

• Sitecore Implementation: Consolidated multiple legacy sites into a single, adaptive platform—streamlining workflows and ensuring a consistent user experience.

• Salesforce Integration: Connected Sitecore with Salesforce Marketing Cloud to enable personalized engagement and automated donor communications.

• Azure Cloud Migration: Supported scalable infrastructure and secure, high-performance delivery for national campaigns and health initiatives.
  

Under my leadership, AHA’s digital presence evolved into a modern, accessible, and insight-driven platform that empowered internal teams and improved user experience across all audiences.

• Unified the digital ecosystem and strengthened brand consistency across channels.

• Enhanced accessibility standards, improving inclusivity for all users.

• Increased efficiency in content delivery and performance tracking.

• Established a scalable foundation supporting data-driven engagement and future innovation.